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“People don’t buy WHAT you do; they buy WHY you do it.”
–  Simon Sinek –

WHEN THERE IS A GOLD RUSH
– SELL PICK AXES!

When news of the California Gold Rush made its way east, Levi Strauss journeyed to San Francisco in 1853 to make his fortune, though he wouldn’t make it panning gold. He established a wholesale dry goods business under his own name and served as the West Coast representative of the family’s New York firm. Levi eventually renamed his company “Levi Strauss & Co.”

WITHOUT INTENT:
WHAT BEFORE WHY

  • One size fits all
  • One message for all audiences
  • Based on Instinct and Intuition
  • Set and Forget Campaigns

WITH INTENT:
WHY BEFORE 
WHAT

  • Data and insight-powered direction
  • Custom Messaging and Audiences
  • Automation and Optimisation
  • Always on Test and Learn
  • Approach
Data and technology lets you understand WHY your customers want your brand.
We start with the Data, isolate what we know and what we don’t know, then apply that to our Strategy where we identify the critical outcome; the problem we have been tasked to solve. From there we select the best Technology platform or channel to execute the right Actions that will deliver measurable Results.

Ask us about our awesome toolkit, Come on, we dare you!

DATA
Data is the starting point of every Intent interaction. We seek out the truth in the digits, ask the right questions of the data to reveal hidden value, insight, and context.
STRATEGY
Every Intent problem is unique and requires a unique strategic approach. Understanding the minute subtleties of Intent reveals a pathway to real value delivery.
TECHNOLOGY
Carefully selected platform-agnostic technology provides precision delivery of data-driven Intent engagement to audiences on any channel, offline and online.
ACTIONS
Do. Wash. Rinse. Repeat. The method works, and when super-powered with the right insight, data, creative messaging and channel, repeat actions turn into measurable results.
RESULTS
From start to finish BI isolates the results that matter, define them clearly, and measure performance against them to ensure client satisfaction and Intent-infused value are delivered.

THE FOUNDERS

Aryeh Sternberg

Co-Founder. Intent Insider

“Within the constant state of technology disruption we are experiencing, data is the single unchanging baseline which is where we need to start and finish.” 

Aryeh has been building his digital career around connecting the unconnected dots among industries, channels, technologies, languages, data and people. He is the Head of Ad-Tech & Innovation for NewsCorp Australia, headed digital across all GroupM agencies in Vietnam and Indonesia and was the APAC Head of Intent for DWA Media prior to starting Beyond Intent.

Brett Levy

Co-Founder. Mobile Maverick

“I have a passion and love for Digital – specifically Mobile. I definitely suffer from FOMO and think sleep is over-rated but apparently necessary.”

Brett has worked on some of the biggest global brands launching world firsts in digital marketing including the first Augmented Reality campaign in South Africa in 2008. He managed the digital domination of the Freemantle media giants like I’m A Celebrity Get Me Out Of Here and South Africa Idol. Brett is always looking to meet and interact with like-minded and passionate people in the industry.

#TechKnowledgy is a weekly up to the minute technology-focused podcast that speaks to a very broad audience from the super geek to those who just want to catch up on the latest updates in consumer technologies and innovation. Find out more about the latest releases of hot gadgets, innovation in the mobile and wearable space, consumer IoT inventions, Augmented/Mixed/Virtual Reality, some AI, with a dab of Blackchain and more.

Aryeh and Brett are the co-hosts of the #TechKnowledgy Podcast – recorded every Wednesday live from the Eagle Waves Radio studio.

CONTACT US

Questions about Intent Marketing? Want to put your data to use? Looking for a way to supercharge your marketing? Fill in the form below and one of our experts will contact you shortly.

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